Designed in London. Worn Everywhere.
The Story Behind Novale London™
Founded with the belief that style should feel effortless, Novale London™ brings together comfort, craftsmanship and contemporary design.
Our collections are inspired by London’s creative pulse — soft textures, relaxed silhouettes and considered details designed to elevate the everyday.
We partner with skilled makers and choose materials with care so each piece lasts — made to live with you, day in, day out.
Materials & Care
Softness, Structure, Longevity
We choose yarns and fabrics for feel and performance — from soft-touch knits to supportive structures. Pieces are designed to drape well, recover their shape and wear beautifully over time.
Care is simple: gentle wash, reshape while damp, and dry flat. Minimal effort, lasting comfort.
